Nestlé wanted to talk with it’s consumers, in a innovative way on Social Medias.

The budget was limited, so we created our own social media tool, “The Very Friendly Spam”, a smart and highly cost efficient innovation. We searched the daily news for the keyword “break”, and once we had a suitable article, we reposted it  into the “Have A Break” Facebook page adding a comment, and then back to the original News page – Hence turning it into “The Very Friendly Spam”.

In the course of 3 months the campaign reached an awareness of 1.8 million with a potential reach of  30 million, making it one of the most successful Facebook campaigns ever.


1,8 million

30 million
Potential Reach

3 months
Of Exposure